Strategic Public Relations & Brand Identity
Our public relations campaigns build brand and buzz. We believe that a successful public relations campaign is one that can bridge brand positioning, traditional media, social media, face-to-face business connections, community relations and special events.
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PRogram Express
Our new one month start-up PRogram Express fits into any size budget and lays the groundwork for an exciting strategic communications campaign. Your month is fully-packed with all of the essential services: identity creation, branding, messaging, website and social media assessments and recommendations, a social media launch; and the development of a specially-targeted media list. In addition, we will create a press release that captures the essence of your organization including your mission and key messages to distribute to our media contacts. Then, we follow-up with target media to pave the way so that you can develop your own relationships with these important media contacts. At the end of the month, we provide a PR Maintenance Binder which features: PR101 and Social Media manuals; A sample media advisory, press release, pitch letter and guest column; feature/news angles specific to your business; a list of free press release distribution sites; and next-step program recommendations.
Traditional Media Relations
We have an established network of top media contacts developed over two decades. Our record of success is exceptional for generating coverage of our clients in major media outlets throughout the U.S.
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Social Media
We take a holistic approach to using social media tactics, techniques, networks and tools in our public relations campaigns. We effectively “continue the conversation” initiated by our media relations activities and go on to build a deeper sense of brand loyalty through a multi-tiered dialogue with your customers.
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Nonprofits and Cause Marketing/Corporate-CSR
We are passionate about our work for nonprofit organizations and truly enjoy spreading the word about all they do to change and improve lives. We are proud of our campaigns which contribute to their efforts and help to make a difference. We feel privileged to help these incredible organizations in the work they do to help others.
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Crisis Management and Crisis Communications
Every business and organization will face a crisis at some point. Even what you may consider a “simple misstep” could end up on the front page of the newspaper. Then comes the countless calls from reporters, as well as a barrage of unannounced visits from the local TV stations.
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