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DDR Public Relations

Integrated PR/Marketing

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Digital Marketing & Analytics

DDR PR provides Digital Marketing & Analytics. Our digital marketing campaigns leverage key digital channels like search engines, email marketing, online advertising and social media. We continuously measure the impact and success of our PR/Marketing Campaigns using analytics in order to impact and optimize our digital strategy.

Digital Marketing is an extremely exciting and highly effective way to reach your audience in real time.  Digital speed, reach and influence is limitless. Apps, mobile devices, social media platforms and continuously emerging technology have direct impact on the decision-making process for consumers and businesses. Our digital marketing campaigns leverage key digital channels like search engines, email marketing, online advertising and social media. Among the digital marketing tactics we employ are:

  • Search Engine Optimization
  • Pay-Per-Click Online Advertising
  • Content Marketing (Blogging & Article Writing) with Links 
  • Downloadable Content Offers: eBooks, eBrochures
  • Email Marketing
  • Social Media Marketing
  • Website Design 
  • Landing Page Strategy
  • Call-To-Action Strategy
  • Link Building/Earning
  • Infographics
  • Reporting and Analytics

Analytics & Measurement:

Our campaigns are data-driven from the start.  We analyze the trends that affect your business, your company’s history and all relevant data. We continuously measure the impact and success of our PR/Marketing Campaigns using analytics in order to impact and optimize our digital strategy. Among the different metrics we use are:

  • Google Analytics
  • Conversion Funnels
  • Re-engagement Metrics
  • ROI Analysis
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