Maintaining a good reputation that includes trust and credibility is at the core and is key to the survival of any business. A continuous online reputation analysis, social media monitoring program and a responsive communications campaign can ensure that positive sentiments don’t become negative.
Every business and organization will face a crisis at some point. Even what you may consider a “simple misstep” could end up featured on the evening news, saturating online news sites and buzzing across social media platforms. An effective Crisis Communications strategy can make all the difference and put out the fire quickly and effectively. We have received awards for our Crisis Communications campaigns that effectively transformed an out-of-control crisis situation into the greatest opportunity to expand public awareness and even boost public perception.